From AI awareness sessions to applied, role-level AI use.
The challenge
Members had attended AI awareness programming for over a year and still could not say which parts of their own work AI should touch. Engagement was high; application was near zero. Leadership needed measurable behavior change, not another webinar series.
The approach
- Ran a paid discovery to map roles, tasks, and where AI genuinely belonged — and where it did not
- Built a six-session applied curriculum on members' real work, not generic exercises
- Configured four purpose-built assistant workspaces with human-review checkpoints
- Coached managers through the cohort cycle so adoption survived after the program ended
What changed
- Applied AI use measured by role across roughly 120 professionals in four cohorts
- Confidence and judgment scores captured before, during, and after — not just attendance
- A documented list of tasks moved into governed AI workflows, owned by the association
Delivered under ai learning & adoption — scoped through a paid discovery with measures agreed before launch.
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